TOM FORD : Brilliant American designer, famous for his winning marketing, which re-launched the Gucci brand during the 90s. Today he is offering his own fashion design brand while cooperating with Estée Lauder in the field of perfumes and beauty treatment. His constant quest for novelty, his longing for everything that is unusual or different brought him towards new solutions and techniques like –for instance – several sunglasses models with a kidskin covered frame.