The history of the brand CARRERA about sportswear, helmets and ski masks, started in 1956: it is the story of a extraordinary adventure between innovation and sports, made of passion and success. The name CARRERA comes from "Carrera Panamericana", the ancient race born in the 50's crossing the Mexico coast to coast. In 1996 CARRERA comes into Safilo. In addition to sunglasses and eyeglasses, CARRERA begin the production of masks and ski helmets, items always innovatives for style and technology.Today the brand CARRERA has a major role in the history of sport: best athletes choose only the best products,

and for that CARRERA is the brand of champions in the disciplines where technology, performance and design play a crucial role. CARRERA is thus the reference brand for many sport and it is present in the world of skiing, with the prestigious victories to the Olympic Winter Games of Turin 2006. It is the protagonist in the Grand Prix motorcycle racing as co-sponsor of the LCR team of Lucio Cecchinello which ranks Casey Stoner in Class "MotoGP", and its testimonials Hector Barbera, Jorge Lorenzo and Mika Kallio.
Also, CARRERA was protagonist too in rugby, canoeing, cycling and mountain biking. Products CARRERA, are designed and developed in collaboration with the athletes in order to ensure and constantly improve the quality; more, they enjoy the experience SAFILO, that from 70 years represents the best of the world about eyewear.
Today CARRERA is synonymous of technology, security, innovation and design.